This project was created for The Rainforest Lab, a cosmetic brand specializing in high-quality, eco-conscious products made with local ingredients. I worked with them on a sub-brand for solid shampoo and conditioner safe for pets. I developed the Brand Identity Manual, including the naming, logo illustration inspired by Theo, the brand’s mascot and the owner’s pet. I also designed custom packaging patterns with variations by product category. It was important that this project look distinct from their main brand to avoid consumer confusion, so part of my role as creative director I defined black as the primary background color.