For Luz de Estrella, a boutique hotel and tour experience in Costa Rica, I created a full brand identity that reflects rest, healing, sustainable travel and femininity. My responsibilities included brand strategy, visual identity development, illustration, and hospitality collateral. The creative direction centers on soft, nature-inspired shapes, a serene visual tone, and a balance between land and sea elements to communicate the hotel’s peaceful and eco-conscious personality, while avoiding clichés while staying aligned with the hotel’s vision of relaxation and local connection.